CASE STUDY

The Role
Creative development, Cinematography direction, Casting, Directing and post-production

Commercial Spec
This project arose from a reflection on the digital transition of the newspaper 20 Minutes, which has moved to a 100% online format. While digital is now ubiquitous, it also brings with it an overload of attention. Through this production, we explore the power of the image to recreate the memorable impact that print versions once offered: a physical presence, a palpable emotion, and a captured attention in a world in constant motion.