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kornerstudio logo 2026

FITNESS WORLD CUP

CASE STUDY

The Role
Creative development, Cinematography direction, Casting, Directing and post-production

2026 Advertising Campaign - The Concept
For this campaign, Korner Studio conceived a bold creative concept at the intersection of two worlds: ice hockey and football. The objective was to boost the promotion of 2026 annual season tickets by capitalizing on a historic sporting year.
The Strategy: With the Hockey World Cup taking place in Switzerland, we capitalized on this local enthusiasm to create a visual and emotional link with football. In line with Fabric Fitness's vision, which has positioned itself as the go-to gathering place for fans by broadcasting both competitions in their entirety, we designed a hybrid and impactful visual identity.

Our Achievement

  • Visual identity: A fusion of the aesthetic codes of hockey and football for a unique result.

  • Content production: Creation of optimized digital materials to maximize the conversion rate of new members.

  • Impact: A campaign that celebrates team spirit and performance, perfectly in line with Fabric Fitness's DNA.

Production

Client : Fabric Fitness Sàrl 

Production : Korner Studio Sàrl

Co directrice / Prod : Nathalie Peters

Cor Dir/DoP : Jacob Muller

Gaffer : Benjamin Martin

1st AC : Gregory Do Santos

Dolly Grip : Numa Audet 
Sound : Julian Decamps 

Editing : Korner studio 

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Cast : Caroline & Raphael, Laetitia & Anoryan, Matthew & Xavier 

Objectif du Film

Promoting the exclusive "Annual Subscription at 59.-" offer through an energetic production. The film highlights Fabric Fitness's dual value proposition: high-level training and live broadcasts of all matches from both World Cups.

Broadcast

Distribution: The film is published online for promotions.

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