5 Minutes — Take Five mental health film in Switzerland
The brief
The Mental Health Association and Coffee Foundation wanted to give Take Five an emotional form: take a few minutes to sincerely check in with someone close. The film was intended for the web, social media and campaign events.
The approach
The story follows Leïla through the days around a loss. The tragedy remains off screen; daily routines, paperwork and silence reveal its effects. The film then returns to a simple action: write, call, ask and listen.
The finished film
A 1 minute 1 second campaign film with behind-the-scenes material. Take Five was shortlisted for GRAND 2026 in the Ad for Good category.