Eleventh Floor — Fribourg smash burger campaign
The brief
Eleventh Floor Smash Burgers in Granges-Paccot wanted a campaign for cinema, social media and the web. The restaurant needed a distinctive visual identity to stand apart from large chains.
The approach
A customer enters the restaurant. Her first bite changes her appearance and the visual world of the film. The real location establishes the brand, the burger drives the narrative turn, and the final shot brings together the product, orange colour and brand signature.
The finished film
Direction, a costume change, lighting and visual effects create a 30-second commercial designed for several screens.