Fitness World Cup — Fabric Fitness video campaign in Fribourg
The brief
Fabric Fitness in Corminboeuf wanted to connect its annual offer with the energy of the 2026 ice hockey and football World Cups. The regional campaign was intended for social media, the web and conferences.
The approach
The film begins with people training in the real gym. Football and ice hockey gear enter the same space, while the group’s reactions recall watching a match together. Individual effort meets shared sporting excitement.
The finished film
A 25-second campaign film made in the client’s gym, with digital content for regional communication.